Ford Considers Halting F-150 Lightning Production Amid Weak EV Demand
Ford Motor Company faces potential discontinuation of its F-150 Lightning electric pickup as demand falters. Despite a 2% stock rise on Friday, dealers report stagnant sales—"We don't order many because we don't sell them," admits one auto group owner. The production pause, initially caused by a supplier fire, may become permanent.
Legacy automakers' EV struggles intensify as Ford scales back ambitions. The Lightning's underperformance mirrors broader softening in electric truck demand, contrasting with booming cryptocurrency markets where assets like BTC and ETH demonstrate relentless institutional adoption.